Tuesday, May 11, 2010

Wordpress

Wordpress is arguably the internet's most popular blogging platform, hosting 202 million websites as of September 2009. Started in 2003 by Matt Mullenweg and Mike Little as an offshoot of another blogging platform, b2/cafelog, which was shut down that year. From these fairly humble origins, Wordpress underwent massive growth over the next few years.
Many large businesses have used Wordpress for its flexibility and customisation. Yahoo, Wired, Pepsi and Harvard University have all used Wordpress to create blogs.
Wordpress relies a great deal on it's community to offer technical support and customisation through the development of plugins. By making it's code open source, anyone with some programming experience can contribute to the development of the Wordpress software. Many of these third party developers offer their work for free, or simply ask for donations from users. Through the loyalty of their community, Wordpress has been able to vastly expand the usability of their product.
While Wordpress offers free accounts, it makes revenue from premium subscriptions, as well as advertisements. A premium account offers a unique domain name, additional storage space, the removal of ads and added customisation options.

WordPress Plugin Developers In Dire Need Of A Sustainable Business Model

Wordpress

Sunday, May 2, 2010

Google Book Search

Google books provides information about a huge amount of books, and in some cases, where the work is out of copyright, also provides the full text of the work. Google has attracted a lot of controversy for its digitisation program that aims to provide access to millions of out of print and orphaned books. The fact that these books are out of print means that they are likely not particularly popular, however the sheer amount of works made available will likely mean that the database will have a very large user base. This sort of marketing strategy is referred to as "leveraging the long tail". The nature of the application means that Google can host and provide access to huge amounts of material, which allows them to target a much broader audience than if they were providing physical copies of the works.

Google books had its origin in a book digitisation program involving university libraries that aimed to provide access to research from all over the world. It has since grown to a project encompassing all types of print materials, including novels, magazines and technical guides. Google Book Search aims to make substantial portions of these works available for free, and the entire work available on a subscription basis. This is a truly revolutionary idea, with a number of rather severe issues that will fundamentally change how publishing and copyright works. A large number of authors are unhappy about the project, as well as the settlement reached between Google and the Author's Guild as well as representatives of the Association of American Publishers. Millions of the digitised books are not orphan works, and have easily found copyright owners that Google has simply not made an effort to contact, due to the scale of the project. Authors whose work has been digitised can contact Google and choose to either keep their work available for a fee, or opt out completely from the program. But many authors have stated the fact that Google has digitised millions of books without the authors' consent makes a mockery of the principle of copyright.

While the project is in many ways a wonderful concept, there are still many legal and ethical issues that have yet to be addressed. A global public library is a beautiful idea, but if it tramples on the rights of authors, it is ultimately worthless.

Haiku:
Every book on Earth
Available in digital
But owned by Google

Google Books
5 Ways The Google Book Settlement Will Change The Future of Reading
Google Book Settlement Market Analysis Q&A